I walk alongside
charities, however tough the path, to grow income from gifts in Wills.
The path ahead
It's full of opportunity but it's tough to walk.
We’re on the brink of the greatest transfer of wealth in history.
As Baby Boomers pass on, trillions will move through estates and much of it with the power to support the causes they cared about most. But many charities are being left behind. Legacy teams are stretched. Budgets are tight. Some simply can’t act on this opportunity.
Others aren’t ready yet. They need to build internal capacity, strengthen their case, and secure internal buy-in to take their first steps. That’s why I founded Barefoot.
To walk alongside charities on these tough paths, offering expert legacy fundraising support that helps them unlock growth, step by step.
My principles
Every charity deserves a seat at the table.
I champion access. Legacy fundraising shouldn’t be a luxury for the few. I work with charities of all sizes to help them realise their potential to grow income from gifts in Wills.
I walk alongside charities, never ahead.
I offer more than expertise — I offer partnership. My approach is grounded in empathy, trust, and two way communication to understand my clients' wants and needs.
No cookie cutter, every challenge is unique.
I believe effective support starts with deep listening, not templates. Every charity's challenge is unique and I tailor my approach to reflect that rather than relying on one-size-fits-all solutions.
My services
I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.
Strategic development
Is your legacy fundraising strategy falling short of expectations, or are you just beginning to explore this vital income stream?
I can help you strengthen an existing legacy fundraising programme so it achieves the results you need, or design a new strategy that works within your charity’s resources and capacity.
Capacity
building
If you’re new to legacy fundraising and feeling overwhelmed, I offer tailored 1-1 training to help you build confidence and feel fully equipped.
I can also provide short-term interim support (remote only) or carry out a legacy health audit to strengthen your legacy marketing and improve results.
Influencing
change
I can help you build a compelling case for legacy fundraising investment, or develop a plan to safeguard that investment.
I can also support you in creating and nurturing a network of legacy champions across your charity, ensuring colleagues actively promote and advocate for legacy giving.
20+ years of legacy fundraising experience
About me
Hi, I’m Jensen.
My journey into legacy fundraising started back in 2004 at Dogs Trust as a Legacy Marketing Officer. From day one, it wasn’t just a job—it was a passion.
Helping people create lasting change through their legacies felt deeply meaningful, and that feeling has never left me.
Since then, I’ve had the privilege of leading legacy fundraising teams for some incredible charities, most recently at Woodgreen, The Pets Charity.
In 2019, I built their first-ever Legacy Fundraising Team and developed the charity's first legacy
strategy from the ground up. Doubling and tripling the size of the pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.
If you'd like to learn more about me and my services, drop me an email by clicking the button below—I’d love to hear from you!
